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8 mai 2024 · The graphic element of the British Airways logo is known as the Speedmarque. This distinctive sign is associated with friendliness, flexibility, and speed, which cannot be said about the “rigid” arrow of 1984-1997.
British Airways unveiled a new identity on 10 June 1997, as part of an attempt to rid themselves of an "overly stuffy" British image and become a truly worldwide airline. The new identity was developed by British firm Newell & Sorrell. A new ribbon symbol was developed, which would sit prominently at the front of the fuselage.
Le logo British Airways se compose d’un ruban appelé « speedmarque », qui rappelle l’ancien symbole de BOAC. Les teintes blanc et bleu ont été rendues plus brillantes et le caractère a été rendu un peu plus « doux » par rapport à la version précédente.
28 janv. 2013 · British Airways logo evolution. Headquartered in London, England, British Airways is the flag carrier airline of the United Kingdom. On September 1st, 1972, The British Airways Group was established. This was followed in March 1974 with the dissolving of BOAC and BEA, and the formation of British Airways.
23 mars 2022 · Qu'est-ce que le logo British Airways ? Le logo British Airways se compose de son nom en noir et d'un ruban incurvé rouge et bleu appelé Speedmark. Il symbolise la sécurité, la puissance et la vitesse.
The Speedbird is the stylised emblem of a bird in flight designed in 1932 by Theyre Lee-Elliott as the corporate logo for Imperial Airways. It became a design classic and was used by the airline and its successors – British Overseas Airways Corporation (BOAC) and British Airways – for 52 years.
Logo and Corporate Branding - British Airways
