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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier.
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
19 janv. 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies. He was 81 and...
When Harding Lawrence took control of Braniff, he set out immediately to change its humdrum image into something more daring, something to shake up a basically straight-laced industry.
Troy Post, President of Greatamerica, recruited 44-year-old Harding Lawrence to run his newly purchased airline and, on April 5, 1965, Lawrence became Braniff’s new president. Harding Lawrence had been a valuable asset to Robert Six, the president of Continental Air Lines, his former employer.
19 janv. 2002 · Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of pancreatic cancer...
21 janv. 2002 · Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of pancreatic cancer...
