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A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of comments to date from around the world, according to Pantene parent company Procter & Gamble.
18 juin 2014 · A new Pantene ad calls attention to how the apology is too often used as a crutch and a way to downplay female power
13 oct. 2021 · What is your first impression of a shampoo ads? Beautiful women with long, shining and smoothly hair? 80% Shampoo Advertising ends up like this. However, there are still some unusual and creative work which Pantene is a good example.
For word-of-mouth marketing, Pantene partnered with #NotSorry influencers, including: Sheryl Sandberg, Amy Poehler, Lo Bosworth, Maite Perroni, and Madonna. Media highlights include: The Wall Street Journal: “Pantene makes us rethink how often we say sorry.”.
Pantene's last ad, viewed more than 46,300,000 times on YouTube, also encouraged women to fight against society's stereotypical labels that hail men for being persuasive, and negatively call...
13 déc. 2013 · Pepe Torres, brand manager for Philippines Haircare at P&G, told Campaign Asia-Pacific that the ‘Whip It movement’ is a call-to-action based on the realisation that unfair labels have held women back from achieving success, happiness and fulfilment.
14 juin 2022 · Marketing a shampoo called Chrysalis, the ad shows the girl endure bullying and abuse before finally playing a concert with her broken violin.
